How can NFT tokenization revolutionize trading of real-world assets?

Imagine a world where real-world assets like art, real estate, and infrastructure projects can be easily bought and sold globally. Omnia DeFi, a groundbreaking blockchain and DeFi startup, set out to make this vision a reality by using NFT tokenization.

I had the privilege of being a part of the Omnia DeFi project as a web3 Product Designer. My role involved designing user-friendly experiences for the MVP of the dApp for rewards and staking of Omnia token, the mobile app for trading tokenized assets, and incorporating valuable feedback from the community.

I also took on additional responsibilities like website development in Webflow and overall product management, adapting to the dynamic nature of working in a startup.

Lukasz Dec

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Lukasz Dec

Challenge

Omnia DeFi recognized several pressing challenges in the current market, including the barriers to selling high-value assets globally, complexities associated with purchasing overseas assets, and disparities in wealth distribution.

By tokenizing assets such as real estate, art, or infrastructure projects, Omnia DeFi aims to provide instant global exposure to these assets while unlocking liquidity in new ways. The primary goal is to empower asset owners by enabling them to sell portions of their assets securely and efficiently.

Challenge

Given the novel nature of the Omnia App, our initial step was to meticulously plan and organize user flows. This enabled us to gain a deeper understanding of how to design the various functions and deliver optimal solutions to users' pain points.

Research

In the absence of extensive pre-existing data and analysis, our approach to crafting the Omnia app centered around thoughtful problem analysis and early involvement of potential users. We engaged with high-net-worth individuals, art collectors, and investors, inviting them to join the project and collaborate in the brainstorming process. Leveraging the active community, full of technology enthusiasts, we fostered participation in the development and creation of the product.

Research

Wireframing

The wireframing stage played a pivotal role in shaping the app's functionality. Countless iterations and thorough testing with potential users and our community were carried out, ensuring that interface design and usability met the highest standards. This step, though time-consuming, was essential for making well-informed decisions about the app's structure and helped with the prioritization of the most crucial functionality.

Wireframing

We created several iterations of low-fidelity app prototypes. It was used test the functionality of the app with members of our community and selected pre-onboarded users.

Starting from MVP, no core features were planned to be developed at later stages, so we we needed to prioritize features for each stage of product development.

Final design

After refining and testing numerous versions of wireframes, we moved on to the final visual design phase. Here, we transformed the wireframes into a polished, cohesive, and user-friendly interface that embodied the essence of the Omnia App.

Final design

Lessons learned

My journey with the Omnia DeFi has been full of excitement, challenges, and valuable lessons. Although the project faced some delays in launching the app due to funding issues, the app is still on track to be released on iOS and Android platforms.

One of the most important things I learned is how crucial it is to involve the community in the research phase when creating innovative products. Traditional methods alone didn't provide the insights we needed. By actively engaging high net worth individuals, art collectors, and tech enthusiasts, we gained valuable perspectives and feedback that shaped the app's design.

The Omnia DeFi project has shown that including the community in the creation process is vital. Their active participation and feedback have been instrumental in shaping the app's functionality, user flows, and visual design.

Lessons learned

Thanks for reading!

Please reach out if you'd have any questions or would like to know more details about this or any other project.

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