Hi!

It's Lukasz Dec here.

I'm a designer who grew into product leadership and now lead UX at First Abu Dhabi Bank. Over the past 16 years, I've helped startups in fintech, web3, and e-commerce build products that people actually want to use and pay for.

Everything I do is rooted in data and experimentation—I strongly believe you cannot improve what you don't measure. As a leader, I focus on inspiring, empowering, and removing blockers to build a space where people want to work and grow.

Beyond the 9-to-5, I'm building my own mini-projects. Currently dusting off my rusty tech stack while working on one or two things (more on that soon).

Based in Dubai now, but one day, you’ll find me running my own ranch in Mexico. Not exactly the cheapest retirement plan, so until then, I’m here to connect and build cool things with cool people.

Want to have a chat? Feel free to reach out to me via LinkedIn or X/Twitter.